Brand activation games & interactive experiences
We turn your brand’s story into games and interactive experiences that engage customers, prospects and sales teams - at workplaces, exhibitions and online.
Three ways to connect
01Partner & sales team activations
We visit partner offices, dealerships, branches and sales events with interactive experiences that get teams involved. Branded challenges create a reason to take a break, explore your offer and talk about your products.
Explore gamification marketing
02Exhibition & event activations
Give visitors a reason to stop, take part and connect with your brand. Our hosts engage attendees, ask qualifying questions approved by you and introduce suitable prospects to the right salesperson on your stand.
Explore VR marketing
03Digital brand activations
Custom branded browser games and interactive experiences give your audience a reason to participate online. Build a campaign around your message, with lead capture and qualifying questions designed around the information you need.
Explore digital brand gamesAn extension of your team
We learn what you offer, who you want to reach and what a relevant opportunity looks like for your team.
Together, we choose the activity, branding, key messages and any qualifying questions. You approve the approach before delivery.
Our hosts attract attendees, guide participation and use the agreed questions to identify relevant interest.
We connect suitable prospects with the right salesperson on your stand, passing on useful context for the conversation.
Choose the experience, not just the equipment
A competitive game can open a conversation. A 360° experience can take people inside your story. We recommend the format that suits your audience, setting and message - across in-person and digital activations.
Browse our experiences ↗
Custom browser games, interactive challenges and competitions built around your campaign.
Hosted racing and skill-based experiences with branding and leaderboard options.
Immersive ways to explore products, places and the story behind your brand.
Interactive brand and product experiences that bring digital content into the real world.
From first interaction to next step
Whether the goal is partner awareness, a product conversation or a new enquiry, we plan the next step with you before the campaign begins.
For exhibition lead generation, that could mean an introduction to a product specialist. For a digital campaign, it could mean a lead-capture form and a request for follow-up. The questions, handover and information required are agreed around your objectives.
Our role is to make the interaction engaging, relevant and easy for your audience - and useful for your team.
Planning your activation
We shape the activation around your audience, product and campaign objectives. Whether you work in automotive, finance, pharmaceuticals, technology or another sector, we start by understanding your brand and agree the messaging with your team.
We agree a short set of questions with you before the event. Our hosts use these to understand relevant interest and introduce suitable prospects to the appropriate person on your stand. Your sales team leads the sales conversation.
Branding options depend on the chosen experience. They can include campaign graphics, screens, digital leaderboards, equipment branding and selected game content. We confirm the scope, artwork requirements and costs in your proposal.
Lead capture can be included in a custom digital experience, with fields and qualifying questions agreed for your campaign. We confirm how information is collected and handed over, along with the required privacy information, during planning.
We deliver hosted activations across the UK. Contact us about overseas locations, multi-site campaigns or digital delivery so we can confirm what is suitable for your brief.
The price depends on the experience, customisation, location, duration and staffing. Tell us your audience, event date and campaign objectives, and we will recommend an approach with a clear quote.
Tell us about your brand, audience and campaign. We will help you turn the brief into an experience people want to take part in.